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The ABCs of List Building

Written by admin on August 13, 2008

List Building ABC

Building your opt-in list gives you endless ways to pre sell; up sell, and backend sell for long-term and short-term profits. It is important that you set the ground work to make building your list possible, so that you can get maximum returns.

First, Always carry a regime of affiliate products that not only fits your niche but also converts well with high payouts. If you are selecting a CPA then I would recommend you opt for a fast conversion such as email, or zip submit. However, there are affiliate products that you can purchase or purchase resale rights to related products and services that you know your subscribers will find useful.

You can promote your affiliate products or services as primary front end products, in your newsletter. Then build an announcement list for those who like bargains and need more tools and services. No, too much work, we want this to be simple… Why create two lists when you can add announcements to the bottom or in the beginning of your newsletter? I know it’s doesn’t really make sense… You will be surprised at how many people will read the announcements, and make purchases at discounted rates (special subscriber rates) even when they didn’t think the product fit within their needs. The trick is to make sure these products and services are highly targeted for your subscriber niche and to go about selling your products and services as an actual useful announcement and not an up-sell, and to keep your newsletter relevant and informative.

Affiliate products and services with recurring or residual income are ideal items to sell to your subscribers for the obvious reasons. Who wouldn’t like to receive $20 on a monthly basis from 100 subscribers at least. Good examples of these products would be autoresponders and services with monthly subscription fees.

Other good products for creating residual income are vitamins and weight loss products. Customers will take these on a regular basis and will buy the products again and again based on their experiences with these products. Basically, in a nut shell, these products are great ‘Emotional buys,’ meaning that the chances of the subscriber developing an emotional attachment to the vitamin or weight loss product is high. ‘Emotional’ and ‘Compulsive’ buyers are an affiliate marketers dream, especially if you can grab them as a subscriber and get them to buy from you every time, this equals bank.

I would recommend MoreNiche for their vitamin and weight loss products, so far they are the best when working with natural vitamins and health products. If you know of others, please by any means let me know.

Another income generating method that you can use with your newsletter is to rotate ads from affiliate products and services and charging private advertisers room and space within your list to sell to your subscribers. I am still receiving monthly payments from private advertisers that are now paying higher returns than the normal affiliate products and services that I use to market.

Go for it and make it happen…